Free · No account neededYour numbers and images stay on your device
ZabtnaMerchant tools العربية

02 / Free · No account needed

Target margin selling price calculator

Start with your costs and the margin you want. Find a price that supports it.

Your product numbers

01

Currency labels amounts only; no exchange-rate conversion.

Profit as a percentage of selling price, not markup on cost.

Include direct costs and non-recoverable taxes.

Your cost per unit. Selling price here includes the amount the customer pays.

Boxes, bags or other direct packaging costs.

A percentage of the sale amount. Enter your actual provider fee; no provider rate is assumed.

If charged per order, allocate the fee across the units in that order.

Calculator inputs are not uploaded or saved to an account. Reports are prepared locally for download to your device.

Understand the number before the decision

A price that covers margin and fees

Add product cost, shipping, packaging and the fixed fee. Divide by one minus the target margin and percentage fee. The example is (18 + 4 + 1 + 0.30) ÷ (1 − 0.30 − 0.03) = 34.7761. Selling price is rounded up to 34.78 so cent rounding does not reduce the target margin.

A 30% margin is not a 30% markup

Multiplying cost by 1.30 does not produce a margin of 30% of revenue. Margin uses selling price as its denominator; markup uses cost. This tool targets margin on selling price and accounts for percentage fees separately. If fees plus target margin reach 100%, no positive selling price can meet that target.

Use the calculated price as a starting point

Compare the price with your product value and customer behaviour, then check profit at the price you actually choose. Entered fees are linear; if your provider has minimums, tiers or charges on taxes and shipping, enter costs appropriate to that case. The result does not predict customer willingness to pay.

What is included?

Price and costs are per unit. Fees are a percentage of the sale amount plus a fixed per-unit fee. Exclude recoverable sales tax from both price and cost so it is not counted as profit. Add advertising or return allowances to unit cost if needed. Numbers round for display only, except suggested price and break-even units, which round up. Currency is a label only. No exchange rates, preset provider fees or input uploads are used.